Zia Daniell Wigder

Chief Content Officer


Zia is the Chief Content Officer at EMARKETER, the combined organization of eMarketer and Business Insider Intelligence. She oversees a team of 125+ analysts and forecasters who cover digital trends around the globe with a focus on retail and ecommerce, digital marketing, banking and payments, digital health, and more.


Prior to her current role, Zia was the Chief Global Content Officer at Shoptalk and co-founder of Groceryshop. She also spent 7 years at Forrester Research where she led the team covering global omnichannel retail.


She holds a BA from Dartmouth College and an MALD from The Fletcher School at Tufts University. She lives in New York City.