Winnie Park is a seasoned business executive and inspirational leader with deep international omni-channel brand experience and an impressive track record growing and enhancing business and operations within the retail and fashion industry. Winnie is an expert in merchandising, branding, marketing, digital, wholesale, retail, and eCommerce – all skills she brings to her role as CEO of Forever 21.
Prior to joining Forever 21, Winnie served as the CEO of Paper Source where she transformed the brand from being a brick-and-mortar retailer to an omni-channel lifestyle brand with a robust digital platform spanning social, digital content, online subscriptions, and affiliate partnerships. Winnie also led the successful sale of the brand to an affiliate of Barnes and Noble.
Prior to joining Paper Source, Winnie held the titles of Executive Vice President – eCommerce and Global Marketing, and GMM – Fashion Merchandising at the Hong Kong-based international luxury retailer DFS – a division of LVMH. At DFS, Winnie launched the company’s first global eCommerce site for fashion, beauty, watch/jewelry, and spirits serving customers across China, Korea, Japan, Southeast Asia, the Middle East, and the US. Prior to this role, Winnie led Women’s Merchandising for Dockers at Levi Strauss and Company, and worked at McKinsey San Francisco in fashion retail and consumer digital.