Sarah Zurell

Chief Marketing Officer

Chinese Laundry (Cels Brands)

Passionate about transforming brands, driving growth, and forming strategic partnerships. Sarah is an accomplished entrepreneur-turned-fashion executive Sarah has driven results across Retail, E-commerce, and Tech. With a proven track record, I lead cross-functional teams in marketing, merchandise, design, product development, and strategic partnerships. Dedicated, driven, and strategically-minded, I thrive on problem-solving and talent development.

As Chief Marketing Officer at Chinese Laundry, Sarah as implemented an agile approach, modernizing Shopify, reducing operating expenses, and boosting E-commerce ROAS through DTC channel re-platforming and in-depth optimization. Sarah has also built an influencer-first approach, resulting in Taylor Swift and Shakira wearing Chinese Laundry and a cause-based strategy supporting the American Heart Association.

Prior ventures include co-founding Eternal Fleur, expanding its operations, and forging strategic partnerships. As co-founder and chief brand officer at Pavemint, she oversaw fundraising, marketing, and product strategy and launched a peer-to-peer mobile app.

Beyond work, Sarah serves as board chair on the Hollywood Chamber of Commerce Board, contributing to one of Southern California's significant rebranding projects and promoting Business in Hollywood;you might just catch her on the news giving your favorite Celebrity their Star on the Walk of Fame.

 

 

Speaking on:

Brands as Conversations: Fans’ Role in Defining Brands

Date & Time: Thursday, March 27, 3:15pm — 3:55pm PT

Location: The New Market Stage, Level 1