Sameer Hassan

SVP, Technology

Williams-Sonoma, Inc.

Sameer Hassan, the Senior Vice President of Technology at Williams-Sonoma Inc. (WSI), is a recognized leader in digital innovation and technology. With over 12 years at WSI, he has played a pivotal role in driving the company's digital growth and customer experience innovation. His leadership spans product management, UX, analytics, and program delivery across all WSI brands.

Under Sameer's guidance, e-commerce has become the cornerstone of WSI’s sales, contributing to over 70% of the total and elevating the company’s revenue to $8 billion. His approach combines cutting-edge technology and AI to enhance business strategies and customer engagement.

Outside of his professional realm, Sameer is a dedicated family man, residing in San Francisco, California with his wife Wendy and their two children.