Rogayeh Tabrizi

Co-Founder & CEO


Rogayeh Tabrizi is a tech leader helping Fortune 100 companies connect with their customers to create delight and value. Rogayeh studied her Master’s in Experimental Particle Physics and worked on the ATLAS Detector at CERN. Rogayeh earned her Ph.D. in Economics, focusing on social and economic networks and game theory as a more effective way to engender positive change in the world. 

Rogayeh saw the need for large enterprises to understand their data to connect with their customers as individuals and do so in a meaningful way. So she founded Theory+Practice, a company deploying AI solutions in Retail and Finance enabling enterprises to serve their customers with the intimacy and personalized care of a small family business.