2025 Speakers

Regina Ye isn’t just another startup founder—she’s rewriting the rules of digital advertising. As the CEO and co-founder of Topsort, she’s on a mission to make ad tech simpler, smarter, and privacy-friendly while bringing standardization to the fragmented retail media industry.

Before Topsort, Regina built ZIRUI, a sleek travel beauty brand that solved the hassle of packing personal care products on the go. But as she navigated e-commerce, she saw a bigger problem: ad platforms were outdated, expensive, and overly complicated. She pivoted to tackle a much larger challenge—fixing ad tech.

Now, with Topsort powering brands, Regina is proving that retail media doesn’t have to be a black box. She’s all about democratizing access, creating industry standards, and helping businesses scale while ensuring ad dollars actually deliver. She represents a new wave of founders—tech-driven, results-focused, and unafraid to shake things up.