2025 Speakers

Priyaa has been working on generative AI long before it was cool. From engineer to product leader to startup founder, she has a track record of shipping world-class consumer products to millions.

She is the co-founder and CEO of Lica, where she and her team are building Video AI agents that make video creation seamless for creators and brands. Backed by top VCs like Accel, Village Global, and South Park Commons, Lica's AI models are putting the power of an entire content production house in the hands of marketing teams, transforming how they create and communicate with video.

Before founding Lica, Priyaa led Microsoft Designer and spearheaded incubation efforts to bring generative AI to the M365 suite. At Snap, she led AI-powered Augmented Reality experiences for enterprises across mobile and Spectacles. Most recently, she worked at Waymo, leading autonomous driving in multilane roads.

When she’s not obsessing over AI-led creative expression, you’ll find her mentoring aspiring founders, or creating AI-generated comics of her dog, Dobby.