Peter Pernot-Day

Global Head of Strategy & Corporate Affairs


Peter Pernot-Day is Global Head of Strategic Communications at SHEIN, and a member of the company's executive team. Based in California, he helps set SHEIN's global strategy and leads projects across the organization focused on supply chain, market access, digital services, privacy and security, public affairs, and environmental, social and governance efforts. Prior to joining SHEIN, Peter held leadership roles at Mixpanel, Inc., a leading provider of data analytics software for marketing departments, and at BNP Paribas, a global financial institution. In his free time, Peter enjoys surfing and open water swimming.