Patrick Buchanan

SVP, Marketing

Lulus

I’m a marketing executive with over 15 years of experience building brands that resonate, leading teams that push boundaries, and crafting strategies that put people first. I’ve worked with brands like Lulus, Good American, K-Swiss, Universal Music Group, and Creative Recreation, creating campaigns that reach audiences in real, meaningful ways.

At Lulus, as SVP of Marketing, I focus on keeping us at the forefront as the go-to for women’s dresses. Before this, I was at Good American, where I drove initiatives that opened doors for more inclusive sizing with some of the world’s largest retailers like Zara and Revolve—carrying forward the brand’s mission to make fashion for everyone.

I’ve also had the chance to launch global campaigns with talents like Gary Vaynerchuk, Nas, and Khloé Kardashian, bringing a brand’s vision to life in ways that feel authentic and connected. My approach is all about using data to fuel creativity, build real connections, and drive growth.

Speaking on:

Inspiration and Discovery in Digital Shopping

Date & Time: Wednesday, March 26, 2:25pm — 3:05pm PT

Location: The Vision Stage, Level 2