Mike Tattersall

Managing Director, Innovation & CCO


Mike has overall responsibility for ensuring the retail and consumer Partners we work with are getting maximum value from True. Mike, with the Innovation Team, also provides invaluable support and guidance to our portfolio businesses. His career has taken in posts at PwC (working with the likes of BAT, Glaxo, SAB and Associated Newspapers) and Cazenove, where he led advisory relationships with Tesco and Booker, and the IPOs of Burberry and Inditex. Mike joined True from UBS, where he advised Sainsbury’s and Greggs and led Ocado’s IPO. As Chief Commercial Officer at True, Mike oversees relationships with corporate Partners including Shell, Coca Cola European Partners, Johnson & Johnson Consumer Health and many more industry giants.