2025 Speakers

As the Executive Director of Commerce for GroupM NA, Lauren leads the advancement of our commerce offering for GroupM agencies Wavemaker, EssenceMediacom, and Mindshare across various categories, including CPG, Apparel, Alcohol, Electronics, and more. In her role, Lauren oversees a range of commerce capabilities, including retail media and ad tech partnerships, commerce strategy, and activation best practices. By leveraging data-driven media plans, Lauren helps our clients find business solutions and unlock incremental revenue.

Lauren joined GroupM in 2022, bringing with her extensive experience working with Fortune 500 companies as a performance marketing and commerce leader.

What sets Lauren apart is her passion for understanding the "why" behind the "what." She takes a client-centric approach to aligning brand and sales teams' objectives and strategically leverages retail media networks as a fundamental lever for investment to achieve unified business outcomes. When she's not working hard for our clients, you can find Lauren cheering on Philadelphia sports teams or exploring the endless array of amazing restaurants and shows in NYC.