Founder & CEO
Kendra Bracken-Ferguson is a leading domain expert on beauty and wellness and a three-time co-founder with two exits. Today, Kendra is Founder and CEO of BrainTrust, a global brand marketing firm and BrainTrust Founders Studio, the largest platform dedicated to Black founders of beauty and wellness companies. She also is a General Partner in the adjacent BrainTrust Fund, dedicated to investing in breakthrough Black-led brands that serve the future majority. A transformative brand builder, Kendra is the secret ingredient in guiding and monetizing more than 200 influencer-driven brands that have collectively generated more than $100MM in revenue. Kendra has created and launched seven brands in partnership with celebrities and influencers. Among her firsts, Kendra has the distinction of being one of only 100 Black women ever to have raised more than $1MM in investment for her first company.