Kecia Caffie

President, Zales


Kecia took the reins of Zales as President in February 2023 and leads this fashion forward banner for Merchandising, Marketing, eCommerce and Planning. She has been a staple in the Signet family for years with her previous leadership positions. Kecia became president of Banter (formerly Piercing Pagoda) in March 2021 after joining the brand in 2013 as Vice President of Merchandise Planning. During her time there she was responsible for managing and directing all aspects of the Banter business from Merchandising to Marketing to the Field/Ops teams. She joined the organization in 2011 as Zales Vice President of Merchandise Planning overseeing the Wedding category. Prior to joining Zales, Kecia was the Vice President of Business Intelligence and Reporting at Gap, Inc. in San Francisco. Kecia’s career at Gap, Inc. included roles in merchandise planning at, and Old Navy, as well as leadership positions in IT. Throughout her career, Kecia has been known to use out of the box, strategic thinking to drive business and lead her teams to success.

Kecia received her B.S in International Relations from Georgetown University.