Katie Reeves

Managing Director, North America


Katie Reeves currently serves as the Managing Director for COS North America, where she was appointed in 2021.  In her current role, she is responsible for the overall strategic vision for the region which spans across physical retail, e-commerce, and expansion whilst holding full omni P&L responsibility. 

COS is a London-based fashion brand. It is owned by H&M Group, and is the sister brand to & Other Stories, and H&M, among others.  Katie’s move to COS was a natural next step, given she began her career in merchandising at H&M in 2003. 

Throughout the past 20 years, Katie has had extensive multi-faceted experiences in merchandising, brand building, digital expansion, marketing, and licensing with a proven track record of leading and developing brands to reach financial success. Throughout her career she has also recruited, developed, and led world class teams. 

Prior to joining COS, Katie served as the Senior Vice President of Merchandising for Marquee Brands Group.  While there, she led the Martha Stewart brand and her direct-to-consumer expansion, an experiential site where content meets commerce.  Prior to that, she led the Men’s division.

She has also served as Senior Vice President of Merchandising at Sequential Brands Group, Senior Vice President of Brand Development at Reunited Clothing, and Vice President of Women’s at Iconix Brands Group.  

Katie is a graduate of Columbia College Chicago where she earned her BA, specializing in fashion merchandising.  She was the recipient of the Victor Skrebneski Scholarship, a world-renowned fashion photographer whom provided full tuition funding for four academic years awarded to a student of outstanding potential majoring in the area of fashion.  Katie is also often a guest speaker for young alumni at the Fashion Institute of Technology where she also serves on the advisory board for the Fashion Business Management program.