Julie Bornstein

Co-Founder & CEO


Julie has spent her career at the intersection of fashion and technology, which is where THE YES is poised to change the face of e-commerce. Before founding THE YES, Julie was Stitchfix’s Chief Operating Officer and board member where she helped scale the company to $1 billion in under 6 years. Prior to that, Julie served as Chief Marketing Officer and Chief Digital Officer at Sephora launching the Beauty Insider loyalty program and growing Sephora into a digital powerhouse. Julie also led e-commerce for Urban Outfitters and prior to that, for Nordstrom, helping both retailers become top of their competitive set online. Julie’s vision for THE YES leverages her deep industry knowledge and experience to build the digital shopping experience that leapfrogs what currently exists. Julie received a BA and MBA from Harvard, and lives in the Bay Area with her husband and two children. She currently sits on the boards of Redfin and Weight Watchers.