John Howard

Co-Founder & CEO


John Howard is the CEO and Co-Founder of Croissant, an industry-shifting startup that melds retail with resale by offering shoppers Guaranteed Buybacks™ at the point of sale. Croissant’s mission is to empower intentional commerce, and the company is propelling a new way of thinking in which consumers view their purchases as assets. This mindset shift drives stronger sales and repeat business for retailers. Before founding Croissant, John led financial services + fintech investments at KKR totaling over $7 billion of equity value across North America, the UK, Europe, Asia, and Australia. John on LinkedIn.