2025 Speakers

With over 20 years of brand-building experience, John Herman has had success building consumer brands from apparel to energy drinks. Most recently, he served as Nutrabolt’s President overseeing global sales, marketing, product development and innovation. During this time, C4 experienced incredible growth building from just under $200m of revenue to approaching $800m ultimately culminating in a $3bn valuation and transaction with Keurig Dr. Pepper. C4 led category expansion and growth initially defining the pre-workout space to later expanding into the energy drink category achieving the #4 position in the country.