Jasmine Enberg

Principal Analyst


Jasmine Enberg is a principal analyst at IEMARKETER, where she leads coverage of social media and the creator economy. She is a leading voice in social commerce, influencer marketing, and the evolution of consumer behavior and advertising on the social platforms. Jasmine is a regular guest on Bloomberg TV and also appears on the BBC, CBS, and NBC. Jasmine is frequently cited in publications including The New York Times, Wall Street Journal, and Washington Post.