Hitha Herzog

Chief Research Officer

H Squared Research

Hitha Herzog (formerly Prabhakar) lives in a world where fashion, retail, finance, investigative journalism and data research all co-exist in perfect harmony—a.k.a., New York City. She is the Chief Retail Analyst at H Squared Research a data driven, research firm for registered investment advisors and a senior fellow at DC think tank Data Catalyst Institute. She is also consumer spending columnist at Vogue India and author of the book "Black Market Billions: How Organized Retail Crime Funds Terrorists" published by FT Press. Hitha uses her expertise in the retail space to advise start-ups in Silicon Valley and with Parsons The New School of Fashion incubator XRC Labs and as an assistant professor/part time faculty teaching a course on technology and innovation in the fashion management graduate school program. When she is not expanding her business and advising early stage companies, she is raising awareness about the criminal activity linked to the black market and counterfeit products. She created a companion app to the book available in iTunes to help people identify and spot counterfeit merchandise sold on the black market. Forbes magazine recently named her as “one of the most influential South Asian women in the United States.

 

Speaking on:

Catering to Niche Markets

Date & Time: Tuesday, March 25, 4:55pm — 5:35pm PT

Location: The Inspiration Stage, Level 2