Hali Borenstein



Hali Borenstein is the Chief Executive Officer of sustainable fashion brand Reformation.  Hali has been with Reformation since 2014, when she joined the company as Director of Merchandising, and most recently served as President of the company prior to moving into her current position.

Under Hali’s leadership, Reformation has grown to 1,000 team members, over 40 retail locations and its international business has more than tripled. She has also overseen significant category expansion and product innovation during her tenure, establishing Reformation as a day-to-day wardrobe staple with the addition of shoes, bags, athleisure and a robust separates business. In tandem, Hali has accelerated the brand’s progress toward its lofty sustainability commitments, including Climate Positive by 2025 and a new commitment to be fully Circular by 2030.

A native of Miami Beach, Florida, Hali received her BA from Duke University and her MBA from the Stanford Graduate School of Business. In addition to her role at Reformation, she serves on the Board of Directors for Carter’s Inc. Hali currently lives in Los Angeles with her husband and their two daughters.