Feiran Liu

Head of Beauty & Personal Care, Tmall Global

Alibaba Group

Feiran is the Head of Beauty & Personal Care at Tmall Global of Alibaba Group, where she leads the partnership efforts with beauty and personal care brands and retailers in the Americas region. Before joining Alibaba in 2019, she co-founded a consulting firm for emerging tech and cross-border deals, and previously served as the head of brand marketing at one of the largest online Asian marketplaces in the US. Feiran is currently based in Los Angeles at Alibaba’s Pasadena office.

Addressing the increasing Chinese consumer demand for international products and brands, Tmall Global of Alibaba Group is China’s leading cross-border e-commerce online marketplace with over 900 million monthly active users in the ecosystem. It is the premier platform through which international brands and retailers reach Chinese consumers, build brand awareness, and gain valuable consumer insights without the need for physical operations in China. Today, there are more than 46,000 brands from over 90 countries and regions on Tmall Global.