2025 Speakers

Emily Hosie is the founder and CEO of REBEL (formerly Rebelstork), the largest and most-trusted marketplace for open-box and overstock baby gear and home essentials in North America.

With a proven track-record of driving transformative growth in the retail sector, Emily has overseen off-price and value channels at some of the largest global retail companies in both Canada and the U.S. Prior to REBEL, she was the Divisional VP of Merchandising at TJX Canada (TJX, Marshalls, Homesense), VP of Product Development at Saks Fifth Avenue and Off Fifth in NYC, and the Trend Buyer at Holt Renfrew.

After becoming a mom herself, she realized that such retail models didn’t exist in the baby gear industry and was shocked to discover that excess inventory and returns instead end up in landfills.

Motivated to create industry-wide change and significantly reduce the environmental impact of product returns, she founded Rebelstork in 2020. In 2025, the company unveiled its new identity, REBEL, expanding into the home vertical and continuing its mission to redefine retail returns. Today, the venture-backed, certified B-Corporation is a driving force behind returns recommerce, providing a tech-driven solution that helps retailers manage returns while offering consumers an affordable way to shop sustainably. REBEL was recently named the 2024 Retail Startup of the Year by Modern Retail and honored on The Lead’s prestigious Foremost 50 list of breakout challenger brands.