Emily Bibeault

Head of Ecommerce

Campari Group

Emily Bibeault has been leading strategic initiatives in the emerging BevAlc Ecommerce space since it’s infancy, developing omnichannel partnerships and programming to position a variety of brands to win online. Since joining Campari America in 2021 as the Head of Ecommerce, Emily has led the ongoing evolution of the fastest growing spirits portfolio online. Focused on impacting brand and commercial objectives, she oversees ecommerce partnerships, customer strategies, and B2B development across industry leading brands including Aperol, Espolon, and Campari. Transforming the organization’s commerce and digital capabilities, Emily has launched new capabilities including DTC and retail media integrations to better position Campari for growth in an increasingly complex landscape. Prior to working on the Supplier side, Emily spent 10+ years at top media agencies overseeing digital strategy and performance media. Taking an innovative, data-first approach to digital planning has resulted in award-winning plans and best-in-class activations. She had previously supported digital activation and commerce planning across multiple verticals including Spirits, Travel, Luxury Retail, QSR, and CPG.