Dimple Rao

VP, Head of Digital Product Management & Product Design

Chico's FAS

Dimple Rao is Vice President of Product Management and Product Design for Chico’s FAS.  She is responsible for driving digital transformation and innovation for Chico’s FAS portfolio of brands (Chico’s, White House Black Market and Soma).  Dimple’s team architects the end-to-end customer experience which spans everything from ecommerce and omni-channel strategies to digital marketing and loyalty to fulfillment and customer service improvements.

Dimple is a seasoned retail executive with a proven track record of driving customer growth, revenue and digital adoption using product design and development, customer experience transformation and marketing. Prior to Chico’s, Dimple has held senior leadership roles on the Digital teams at FTD and Walgreens.

Dimple has a bachelor’s degree in Computer Science from the University of Illinois at Urbana-Champaign and an MBA from Northwestern University’s Kellogg School of Management.