2025 Speakers

As vice president, customer marketing and loyalty, Amanda Bailey spearheads the strategic development, design, and implementation of the company's loyalty programs. Amanda is responsible for advancing a best-in-class loyalty and personalization ecosystem, utilizing customer data and insights to elevate members' omnichannel experiences. Her efforts focus on driving repeat visits through targeted marketing campaigns and personalized content, promotions and experiences, ultimately enhancing customer lifetime value and brand loyalty.

Under Amanda’s leadership, Lowe’s became the first national home improvement retailer to offer tailored loyalty programs for both homeowners and Pro customers. Amanda joined Lowe’s in 2022.

Amanda has over 15 years of experience in marketing. Before joining Lowe’s, Amanda served as vice president, customer relationship marketing and loyalty at Tory Burch. She previously held several leadership roles at Hilton, where she served as vice president of global customer strategy and engagement, as well as senior director of Hilton Honors loyalty marketing.

Amanda earned a bachelor’s degree in finance from the University of Maryland. She is a founding member of Chief, a private membership network dedicated to empowering senior women leaders in their professional journeys. She was named a Lowe’s officer of excellence in 2023.