2025 Speakers

Alex is the co-founder and CPO of Wayvee Analytics, an emotion recognition technology for brick-and-mortar retail, and the co-founder of Sensemitter, specializing in Emotion AI for gaming. He has extensive experience in research, product development, and customer behavior analysis, gained through his roles as Product Director at Shazam Eastern Europe and through his entrepreneurial ventures.

His professional journey includes pioneering augmented reality (AR) campaigns at Shazam Eastern Europe and co-founding Sensemitter. Inspired by a breakthrough in WiFi sensing, Alex, together with a team of former CERN physicists, developed AI algorithms for emotional recognition, which led to the founding of Wayvee Analytics in May 2023. This innovation in emotion recognition is transforming how retailers gain actionable insights into assortment, pricing, and in-store environment issues through real-time customer satisfaction and purchase intent analysis—delivered without the use of cameras or surveys and with a strong focus on user privacy.