Ajay Salpekar

Head of Beauty, TikTok Shop US


Ajay Salpekar is the Head of Beauty & Personal Care for TikTok Shop, where he has led the growth of the beauty category on the platform. In his role, he works with key, national beauty brands to craft their TikTok Shop strategy, explore creator- and content-led e-commerce, and grow the TikTok Shop sales. Ajay is a longtime digital commerce leader with experience scaling brands on both the brand manufacturer & platform side. Prior to TikTok, he was VP of E-commerce & Digital at Unilever, and prior to that, he held multiple positions within Amazon's retail organization, and Microsoft's technology teams.