2025 Speakers

Adi Ronen is the CEO of myAthena by buywith, an AI-powered digital studio for creating video ads for retail media, and a Video / Live Commerce Platform. As a leader, female entrepreneur, Adi raised over $10M from leading investors and VCs worldwide.

Adi’s creativity and business acumen have driven her to develop solutions that redefine how brands and retailers engage with their audiences. Most recently, she introduced an innovative retail media model through buywith’s AI-powered digital studio, myAthena. This solution integrates seamlessly into retail ecosystems, unlocking new revenue streams by bridging the gap between brands and retailers with interactive shoppable video ads aligned with the retailer's and brand's guidelines.

myAthena is buywith’s retail media solution. Before founding buywith, Adi held key leadership roles in the digital industry, including leading the bloggers division and pioneering retail media initiatives at Tapuz, Israel’s equivalent of Reddit.

As an entrepreneur in retail media, Adi specializes in B2B2C digital marketing, e-commerce, and content creator marketplaces and earned a reputation for driving innovation and creating value, with her expertise recognized by features in Forbes, Glossy, and WWD, as well as speaking engagements at prominent global conferences on the future of video commerce and retail media.

Her career spans entrepreneurship, product management, marketing, retail media, and corporate strategy, focusing on leveraging digital innovation, enhancing consumer experiences and driving growth in the retail and e-commerce industry.