Level 1 sponsor

Vypr is the world’s leading Product Intelligence platform, helping customers make better decisions and deliver winning products. Every week, we test 1000’s of products with consumers: providing effective tools and techniques – built on data and behavioural science – that deliver cost-effective, fast, reliable, and consumer-led intelligence to improve purchase intent and accelerate product performance. The anatomy of every product is different and it can be difficult to decipher what is driving purchase intent. From initial concepts, product names, branding, and packaging to ingredients, colourways, pricing, and marketing messages, Vypr can help you determine what your customers think need or expect.