Parla Retail

Level 1 sponsor

Many are surprised to hear that in-store sales conversion outperforms online (20-40% vs 1-2%). The difference comes down to customers engaging with a salesperson. Parla’s 1-to-1 Live Commerce platform transforms online shopping into an in-store experience by connecting customers and salespeople via live video calls. The platform integrates with a brand’s tech stack so customers can checkout on the call. The result is 58%+ sales conversion and 2-3x increase in AOV. Customers get personalized advice, view live demonstrations, and make purchases from the comfort of their own homes.