2024 Exhibitors & Sponsors

Observa

Level 1 sponsor

Observa helps brands, agencies, and retailers measure and improve store execution. Observa's nationwide workforce and subscription services capture in-store shelf and display data and deliver competitive analytics and data-driven in-store actions to drive ROI and achievement of strategic goals. Observa uses AI image recognition to digitize photos, which feeds its analytics dashboards which combine observable data with other data sources such as inventory and retailer POS data or syndicated data. Imagine having competitive intelligence to help increase sales. Observa covers all channels including mass, grocery, drug, club, and convenience.