2024 Exhibitors & Sponsors

Kroger Precision Marketing

Level 1 sponsor

Kroger Precision Marketing (KPM) is the retail media business of Kroger. Powered by 84.51° data science, and Kroger’s popular loyalty card program, KPM connects customers to brands through engaging moments that inspire purchasing online or in-store. KPM has been recognized as a top-rated retail media network. A survey of brand managers conducted by The Path to Purchase Institute (P2PI) ranked Kroger Precision Marketing as the #1 retail media network for audience, measurement, and traffic-driving capabilities. Survey results appeared in the
P2PI 2023 annual trends report.