Firstline Brands

Level 1 sponsor

Founded in 1986 by Robert Bowser, a hair care industry leader — the FIRST BLACK- OWNED textured hair accessories company. NMSDC certified. Today’s LEADERSHIP stands on the foundation of LEGACY; groomed by her late father, owner Joni Odum serves as CEO. WOMEN-OWNED, WBENC certified. We are a Textured Sub-Category LEADER in Hair Accessories with a 38% total US market share. Source: IRI

Our MISSION to INNOVATE HIGH-QUALITY hair accessories that enhance the image and experience of consumers with textured hair.