Lauren Morr

SVP, Digital Engineering & Architecture

Abercrombie & Fitch Co.

Lauren Morr has spent the past 12 years at Abercrombie & Fitch Co. and is currently holding the position of Senior Vice President of Global Digital Engineering & Architecture. With a dynamic career that spans the global retail landscape, Ms. Morr has been a driving force behind the digital transformation within Abercrombie & Fitch Co., reshaping the company's digital ecosystem.

In this role, Ms. Morr oversees all digital engineering endeavors that encompass multiple global brands across eCommerce, Mobile Apps, Stores, Order Management, Supply Chain, and Enterprise Architecture. In her time at Abercrombie & Fitch Co., she has helped to launch key omnichannel strategies worldwide, seamlessly connecting the digital and physical realms of retail. This visionary approach has positioned Abercrombie & Fitch Co.’s brands at the forefront of the retail industry's evolution.

Over the past 4 years, Ms. Morr has undertaken a comprehensive modernization of the company's technology stack, ensuring that the digital infrastructure is both robust and cutting-edge. Simultaneously, her teams have been changing the way in which we work into agile squads, fostering an environment of discovery, learning, and value-driven innovation. This approach has propelled Abercrombie & Fitch Co. to new heights, enhancing its competitive edge in the retail sector.

As a prominent figure in the retail technology domain, Ms. Morr has played a pivotal role in the company's ongoing success and meeting the customer in all the channels they are shopping in. ANF's participation in this conference promises to provide attendees with invaluable insights into the intricacies of digital transformation within a global retail powerhouse, and the strategies behind fostering a culture of agility and innovation.