Laura Knebusch

VP of Consumer Experience


Laura is an experienced marketer with a proven track record of building brands and delivering results through agile leadership, innovative strategies, strong team development, and passion for excellence. As Vice President of Consumer Experience for Georgia-Pacific, Laura is responsible for transforming consumer’s relationships with Georgia-Pacific brands like Angel Soft, Dixie, Quilted Northern and Brawny by leveraging the power of purpose, data and technology. She has a team of experts in media, creative, design, digital marketing, shopper marketing, consumer affairs, MarTech and innovation to achieve this vision.  She has been with Georgia-Pacific since 2008 in leadership roles in the marketing capability and as General Manager of the Paper Towel and Napkins category. Prior to Georgia-Pacific, Laura was with Procter & Gamble working in the Personal Health Care division.

Laura received her undergraduate degree in Business from Wake Forest University and her Masters in Business Administration from Duke University Fuqua School of Business.