2025 Speakers

Kristi Argyilan is the Global Head of Uber Advertising, where she leads the global expansion of Uber’s omni-channel advertising platform, powered by the strength of Uber’s mobility and delivery ecosystem. By leveraging Uber’s vast data insights, Kristi drives the creation of innovative advertising solutions that deliver measurable impact for brands and meaningful experiences for consumers.

Before joining Uber, Kristi served as Senior Vice President of Albertsons Media Collective, where she built and led the company’s in-house Retail Media Network. Under her leadership, Albertsons’ network was founded on advanced AdTech/MarTech platforms, rich first-party data, and strong collaborative partnerships, driving deep client relationships and advocating for advancements across the retail media industry.

At Bed, Bath & Beyond, Kristi led Brand Innovation, where she developed loyalty-building programs, enhanced brand marketing channels, and advanced key capabilities. During her tenure at Target, she served as Senior Vice President of Media and President of Roundel, establishing Target’s retail media network and spearheading its enterprise media strategy.

Kristi’s career also includes leadership roles at MAGNA Global North America and top creative agencies, where she worked with renowned brands including Nike, Starbucks, Fidelity, Dunkin’ Donuts, HP, and eBay.

A recognized thought leader and innovator in retail media and advertising, Kristi has earned numerous accolades, including Path to Purchase Institute’s Industry Trailblazer and Woman of Excellence, CSA Top Women in Tech, Digital 40 Over 40, and Brand Innovators Top 100 Women in Brand Marketing. She has also been celebrated by Ad Age as both a Media Maven and a Woman to Watch. In addition to her professional achievements, Kristi serves on the boards of the Interactive Advertising Bureau (IAB) and ZEFR, contributing her expertise to advancing the advertising and marketing industries.