David Katz

EVP & Chief Marketing Officer

Randa Apparel & Accessories

David J. Katz is a fashion, retail, and consumer behavior expert. He is the EVP and CMO of Randa Apparel & Accessories (RAA), a global leader in lifestyle products, producing clothing and accessories for 25 owned and licensed brands, including Haggar, Calvin Klein, Levi’s, Tommy Hilfiger, Columbia Sportswear, Cole Haan, and Dickies sold through major distribution channels worldwide.

David is an alchemist who uses data, insights, and technology to study and shape consumer behavior across thousands of physical and digital touchpoints.

He is recognized as a retail industry influencer by The Wall Street Journal, CNN, CNBC, The New York Times, and Women’s Wear Daily. He is the co-author of the best-selling book “Design for Response: Creative Direct Marketing That Works,” a “LinkedIn Top Voice,” and a prolific writer and speaker on marketing, technology (including artificial intelligence), and consumer behavior.

David holds neuroscience and business administration degrees from Tufts University and the Harvard Business School. He is fascinated by the science of stimulus and response. He understands what makes Pavlov’s dog salivate and what makes people buy.

- Written by generative AI.

P.S. ALCHEMY: A science or philosophy that transforms something ordinary into something extraordinary, often through mysterious means.