Benjamin Benichou

Co-Founder & CEO


With over 10 years of experience in digital media, brand strategy, communication and customer experience, Benjamin Benichou has turned his passion for innovation and culture into a driven career, successfully creating global campaigns for world leading brands including Nike, adidas, ASICS, Warner Bros., Orange Telecom, ’47 and Microsoft.

In 2007, he launched Be Street Media in France, an independent, multi-platform media brand (print/digital/event) dedicated to all facets of street culture. In total, 32 issues of the Be Street print publication were published and distributed over 15 countries, attracted 2M unique visitors to the digital platform per month, and the birth of an annual Be Street WKND festival with 20,000 attendees and 50+ brand partners.

In 2015, Benichou received an EB2 Green Card for his accomplishments and relocated to Los Angeles, CA. Recognizing the changed media landscape, he launched UNRTD™, a new kind of creative agency and production company offering brands access to a global network of talents combined with his personal expertise in producing and distributing innovative content through social media and live experiences.

Currently, Benjamin is the CEO and Co-Founder at Drop, a tech company on a mission to empower brands and creators globally, leveraging conversational commerce to help grow their business.