2025 Speakers

Vijay Alagarasan, Vice President of Digital and Customer Facing Engineering at Tractor Supply Company (NASDAQ:TSCO), is a visionary leader with nearly two decades of experience driving exceptional customer experiences for Fortune 500 companies. At Tractor Supply, Vijay leads the technology strategy for end-to-end customer engagement, spanning Stores, Digital, Order Management, Customer Solutions, Mobile Applications, Marketing, Supply Chain, and Petsense by Tractor Supply.

Vijay is renowned for crafting visions and transformative tech strategies that align with business goals. He harnesses the power of emerging technologies—AI/ML, Cloud, Microservices, APIs, and SRE/DevOps—to deliver meaningful outcomes. His passion for innovation and adaptability positions him as a catalyst for success in today’s fast-paced digital landscape.

Before joining Tractor Supply, Vijay served in pivotal leadership roles, including VP of Engineering at Williams Sonoma brands and Director at Asurion, Inc. Throughout his career, he has been celebrated for his ability to inspire teams, innovate with purpose, and drive impactful results. Vijay’s expertise and forward-thinking approach continue to shape the future of digital technology and customer experiences.