Subtotal

Level 1 sponsor

Subtotal seamlessly syncs omnichannel shopping data, capturing itemized consumer purchases to give brands a complete view of customer buying behavior. With first-party, full-basket data, brands can power digital commerce, enhance loyalty programs, optimize marketing, and refine their go-to-market strategy.

Our API connects brands to their consumers' shopping behavior, providing instant access to insights for individual SKUs across retailers and digital experiences. CPG brands, QSRs, and commerce platforms rely on Subtotal to power rewards programs, optimize engagement, and deepen their understanding of purchase behavior. Subtotal’s business intelligence delivers competitive insights, helping brands make smarter, data-driven decisions with ease. Learn more at subtotal.com