Pairzon / 2025 Exhibitors & Sponsors – Shoptalk 2025: Community, Connections & Content

Pairzon

Level 1 sponsor

Pairzon is an AI-driven marketing platform designed to maximize Return on Ad Spend (ROAS) through precise targeting, using both in-store and online transactional data. The platform collects, links, and converts POS data along with other data sources to analyze customer purchase history and behavior. By applying AI algorithms, Pairzon predicts which customers are most likely to make their next purchase and directs these potential buyers to digital platforms (e.g., Google, Facebook, Instagram, TikTok) for targeted campaigns, enabling retailers to achieve highly effective and optimized ad spend.