Yu Oppel

Co-Founder & Chief Marketing Officer


Yu Oppel is the co-founder and CMO of Cider, a globally-minded, social-first, Gen Z fashion brand. Since launching in 2020, Cider has quickly become a global fashion unicorn with a savvy brand identity that promises to evolve as rapidly as its young, trendsetting customers. Its "pick your mood" collection mantras have captured the attention of the next generation, cementing the brand as a favorite among Gen Z. Cider leads the new wave in global online retail by utilizing Smart Fashion technology, making fashion accessible to "everyone, everywhere," and building an unparalleled global community. The brand boasts a following of 5M+ worldwide and serves customers from over 130 countries with its everyday statement pieces. 

Yu graduated from UC Berkeley with a degree in Business Administration and has extensive experience in the fashion and technology industries, including positions at Dolls Kill, Totokaelo, and Uber Eats.