Soumya Sriraman

President of Streaming

Qurate Retail Group

Soumya Sriraman was named President of Streaming for Qurate Retail Group in September 2022. In this role, Sriraman leads Qurate Retail Group’s streaming commerce business, which includes the QVC+ and HSN+ streaming experience, QVC’s and HSN’s expanding presence on digital livestreaming TV, and other opportunities. Streaming plays a critical role in Qurate Retail Group’s growth strategies and is part of vCommerce Ventures, the company’s newest business unit. The QVC+ and HSN+ streaming app features live, on-demand and original videos in a fully shoppable experience and is available free in more than 100 million U.S. homes via the web and a wide range of streaming platforms and devices.

Sriraman is an experienced CEO and general manager with deep expertise and a record of success in building streaming businesses across a variety of media companies. She most recently led Amazon’s Channels business, which offers add-on subscription services to a la carte channels such as Paramount+, Discovery+, Starz, PBS and many others to Amazon Prime members. Prior to Amazon, Sriraman was the founding CEO and President of BritBox, the first-of-its-kind SVOD service from the two national broadcasters in the U.K. – BBC and ITV. During her tenure, BritBox was the fastest growing streaming service of its kind. At BritBox, Sriraman produced the strategic content roadmap and several innovative shows, including the live telecast of “Harry and Meghan: The Royal Wedding,” a first-of-its-kind streaming event, apart from many other originals.

Sriraman received an inaugural Wonder Woman in Streaming Award from Multichannel News.