Chief Digital Officer
As Ulta Beauty’s chief digital officer, Prama Bhatt and her team reimagine premier and personalized omnichannel experiences to drive innovation in beauty and retail. An industry leader and team builder, she ensures the company is constantly evolving its strategic capabilities and operating with the mindset that the possibilities are in fact beautiful. Since joining in 2014, her visionary, human-first approach has fueled significant e-commerce growth, which accounts for more than 20% of total sales.
Bringing 20+ years of digital expertise, Prama thrives at the intersection of guest experience, technology and data. She leads cross functional experts to bring to life innovative experiences such as the Virtual Beauty Advisor, Skin Analysis, GLAMLab, real-time recommendations and more to meaningfully disrupt and drive the industry forward. Her work contributes to the company’s various recognitions including its longstanding ranking as the number one beauty destination among the tech-minded Gen Z consumers and consistent ranking on Gartner’s Digital IQ Index.
Before serving as chief, Prama was senior vice president and vice president of digital and e-commerce at Ulta Beauty. Prior to that, she led teams at Toys R Us and Kenneth Cole and held several roles across product strategy, design and development at Ford Motor Company. Prama holds a B.S. in Electrical Engineering from Oakland University, an M.S. in Electrical Engineering from Wayne State University, and an M.B.A. in corporate strategy from the University of Michigan. She serves on Hormel Food’s board of directors.