Natasha Franck

Founder & CEO


Natasha Franck is Founder and CEO of EON. EON’s mission is to connect every item with a Digital ID to make it traceable, intelligent and valuable. With a single source of truth for their product lifecycle, brands can unlock new business models, customer services and yet unimagined web3 innovations. EON’s technology has been at the forefront of digital transformation in retail, digitizing products for global brands such as H&M, Chloé, YOOX NET-A-PORTER, Target, Zalando and more. In 2021, Natasha partnered with His Majesty King Charles III to steward a commitment from the CEOs of leading luxury brands including Burberry, Stella McCartney, Brunello Cuccinelli, Giorgio Armani, Mulberry, and many more to introduce Digital IDs across all products by 2025. Before founding EON, Natasha worked in smart cities and sustainable urbanism at Delos and Jonathan Rose Companies.