Natalie Mackey

Co-Founder & CEO of The Glow Concept

Winky Lux

Natalie Mackey is a brand builder and serial entrepreneur. She began her career in finance, but soon became drawn to the idea of building companies. In 2010, she co- founded Mackey Morgan (now Crescala Development), which helped market fashion brands like Katie Ermilio, Prabal Gurung and Christian Siriano. It was during a licensing negotiation that she fell in love with the beauty business and also saw an incredible opportunity to create change.

In 2015, she launched Glow Concept, a holding company set on disrupting the billion-dollar color industry. The portfolio brands, which include WINKY LUX, Beautiful Rights and Laqa and Co., launch products every 15-30 days. Combined, the brands sell to over 3000 retailers including ASOS, Sephora International, Glowhaus, Nordstrom, and Ulta. Winky Lux also launched a series of experience retail stores in key cities including NYC, Chicago, Atlanta & DC.

“Our secret sauce is in our supply chain, we use technology to track trends and launch products every month. Our customers, both wholesale and retail, are counting on us to deliver newness and deliver it quickly (like the rainbow eyebrow palette). Our team starts every day by asking how we can delight the customer? How can we create some magic for her?” – Natalie Mackey.