Natalie Gordon

Founder & CEO


Natalie Gordon is the Founder and CEO of Babylist, the leading vertical marketplace and commerce destination for baby, driving purchase decisions for more than 8 million people each year. The idea for Babylist sparked in 2011 while Natalie was pregnant with her first child and realized the registries on the market lacked guidance and gifting options. Since launch, Natalie has scaled Babylist as a profitable and sustainable business that’s now the trusted go-to solution for growing families and the gift-givers that love and support them. With multiple revenue streams across commerce and advertising, Babylist is the generational brand in baby driving hundreds of millions of dollars into the $67 billion baby products economy each year.

Before founding Babylist, Natalie worked as a software engineer at Amazon and in its grocery delivery service division, AmazonFresh. Natalie received her Bachelor’s of Mathematics and Computer Science from the University of Waterloo.