Michelle Evans

Global Lead of Retail & Digital Consumer Insights

Euromonitor International

Michelle Evans is Global Lead of Retail and Digital Consumer Insights at Euromonitor International. Based in Chicago, she has more than 10 years of experience in the industry.

Michelle drives the firm’s retail and digital research strategy, providing actionable insights into where and how consumers shop as well as the evolving path to purchase. Clients across a range of industries tap into her in-depth knowledge of digital transformation, e-commerce and tech innovation to accelerate growth strategies.

Recognised as a thought leader, she was named a top 100 retail influencer by RETHINK Retail in 2021 and 2022 and a Woman to Watch by retail social think tank Remodista in 2018 and 2019. She has shared her expertise across industry events, including NRF’s Big Show, CES, Shoptalk, Groceryshop, Money20/20, Finovate and Mobile World Congress in the capacity as a speaker, chairperson or juror. She has a reoccurring column in Forbes and is regularly quoted in publications globally.