Michele Cerullo McCorry



Michele Cerullo-McCorry has worked with a variety of clients throughout her career at Behaviorally (formerly PRS) - which started as a Project Director and working her way up to Client Development.   

She is passionate about helping her clients develop research plans to meet business outcomes. Over the years, she has developed expertise in not only packaging but shopper behavior as well. 

Prior to joining PRS in 2005, Michele began her career at a small custom research company called Shifrin Research. At Shifrin Research, she learned a variety of methodologies including concept testing, product testing, conjoints, and segmentation research.  

She holds a B.A. in Psychology from Villanova University (Go WildCats!).