Melissa Wong

Co-Founder & CEO


Melissa Wong is the co-founder and CEO of Zipline, the leading operations platform for field teams within brick and mortar brands. Founded in 2014, Zipline drives better business agility, sales execution, and employee engagement for the world’s most innovative retail brands. Today, tens of thousands of stores and hundreds of thousands of users around the world trust, and love, Zipline to streamline their operations and improve their businesses. Customers include Gap, Sephora, AEO Inc., O’Reilly, 7-Eleven, Hy-Vee and more.

Under Melissa’s leadership, Zipline has achieved a Net Promoter Score of 78, and CBInsights ranked Zipline as one of the 100 most promising B2B retail tech companies in the world. Zipline is Great Place to Work-Certified for its employee engagement, culture, and healthy work-life balance, and was named to the Inc. 5000 list of fastest growing private companies. In her role as CEO, Melissa was awarded a Silver Stevie Award and was named a Retail Industry Mover and Shaker by RIS. 

Prior to starting the company, Melissa spent ten years leading communication for a major specialty retailer, focused on getting stores to execute to brand standards. A Bay Area native, Melissa graduated from Bates College and returned to the Bay Area to work in PR at Horn Group before getting her start in retail.